ALPHAPHIUCLA

As Director of Social Media and VP of Marketing of UCLA Alpha Phi, I started and managed the TikTok account for two years. During this time, I grew the TikTok account from 0 to over 52K followers with multiple viral videos. By keeping a constant eye on social media trends and iterating on ideas until one worked, I was able to capitalize on an opportune video concept that garnered 14.1M views, 2.4M likes, and comments from multiple famous figures (even TikTok itself!). Additionally, during my time as VP of Marketing, I captured, edited, and posted content that I was featured in myself, demonstrating my ability to speak on behalf of a brand. One example of this is a sponsored video I created for Geneva, a free messaging app, that received over 172K views. A few other brands I created sponsored TikTok videos for include Quay Australia, Beginning Boutique, Riot Energy, Alo Yoga, and the Feels app.