UCLA Alpha Phi Instagram
As Director of Social Media from 2021-2022 and VP of Marketing from 2022-2023, I fostered significant growth on UCLA Alpha Phi’s social media accounts. I led a team of four in creating a social media strategy to drive brand partnerships, new member recruitment, and promote our chapter’s philanthropies and events across Instagram, TikTok, and Facebook. I worked daily to ensure our social media was the best it could possibly be in terms of relevancy, engagement, and overall brand image. In turn, I was able to increase UCLA Alpha Phi’s Instagram account by over 4.5K followers. I also established an alternate Instagram account for the chapter focused on film photography. I grew this alternate account to 700 followers, reaching over 3,000 accounts each month.
Stories
I curated engaging content to showcase our 200+ members through Instagram stories, animated graphics, reels, Q&As, hashtag trends, and write-ups. Here are some of my favorite story graphics I created!
Client
UCLA Alpha Phi
Date
2021-2023
Brand Partnerships
During my time as VP of Marketing, I managed over 15 brand partnerships, coordinating the gifting of 100+ products for each deal and the respective content agreements in return.
